By Gemma Middleton •
Updated: 21 Oct 2024 • 13:01 • 1 minute read
‘The Music Listening in Finland’ 2024 survey, commissioned by IFPI Finland and Teosto and conducted by Norstat, polled over 1,000 Finns between the ages of 13 and 75. The study aimed to shed light on Finnish music fans listening habits and dedication to the Finnish music industry.
Superfans are the drive behind Finland s music industry
The survey also revealed that Finland is home to two million music enthusiasts, with more than 50,000 identified as superfans. Superfans are not the same as other fans. They are far more dedicated to their favourite artists and will pay to join online fan communities, purchase exclusive concert tickets, and actively engage with other fans online. Superfans show exceptional dedication, travelling long distances for concerts and actively engaging in fan communities, says Kari Tervonen, Roadmap Director at Omnicom Media Group. “Their commitment plays a crucial role in shaping the music industry, as record companies increasingly look to tap into this passionate demographic.”
Hardcore fans will purchase merchandise and sign up for their favourite artist s newsletters
Superfans are closely followed by what is deemed as ‘Hardcore fans.’ Hardcore fans are those who collect merchandise and follow their favourite artists on free social media platforms. They are only a step away from becoming superfans. Hardcore fans will often sign up to their favourite artist’s newsletters and will purchase tickets as soon as they become available. The survey discovered that Finnish-language pop is the favourite genre followed closely by hip-hop/rap. Finnish music artists have made an impact during 2024 with many local artists topping the charts on Spotify.
Sign up for personalised news
Subscribe to our Euro Weekly News alerts to get the latest stories into your inbox!
By signing up, you will create a Euro Weekly News account if you don’t already have one. Review our
Privacy Policy for more information about our privacy practices.
Written by
Gemma Middleton
Gemma is a content writer, teacher and screenwriter who has lived in Spain for 16 years. She’s now enjoying her time as an ’empty nester’
Leave a comment Cancel reply
Your email address will not be published. Required fields are marked *
Comment for robots
Known as the PEOPLE’S PAPER, Euro Weekly News is the leading English language newspaper in Spain. And it’s FREE!
Covering the Almeria, Axarquia, Costa Blanca North, Costa Blanca South, Costa del Sol , Costa Calida, Mallorca and beyond, EWN supports and inspires the individuals, neighbourhoods, and communities we serve, by delivering news with a social conscience. Whether it’s local news in Spain, UK news or international stories, we are proud to be the voice for the expat communities who now call Spain home.
With around half a million print readers a week and over 1.5 million web views per month, EWN has the biggest readership of any English language newspaper in Spain. The paper prints over 150 news stories a week with many hundreds more on the web – no one else even comes close.
Our publication has won numerous awards over the last 25 years including Best Free Newspaper of the Year (Premios AEEPP), Company of the Year (Costa del Sol Business Awards) and Collaboration with Foreigners honours (Mijas Town Hall). All of this comes at ZERO cost to our readers. All our print and online content always has been and always will be FREE OF CHARGE.
Sign up for personalised news
Subscribe to our Euro Weekly News alerts to get the latest stories into your inbox!
By signing up, you will create a Euro Weekly News account if you don’t already have one. Review our Privacy Policy for more information about our privacy practices.
Close
