Tom Holland celebrates nearly three years of sobriety with the launch of Bero, his non-alcoholic beer brand. | Photo credit: Instagram
British actor and producer Tom Holland, widely known for his role as Spider-Man, has recently made waves in the beverage industry with the launch of his non-alcoholic beer brand, Bero.
This exciting venture comes as Holland nears three years of sobriety, a personal journey that has inspired him to provide a healthier option for those who, like him, seek to avoid alcohol.
Holland announced the new brand via Instagram on October 13, 2024, sharing a photo of himself sipping from a branded beer glass. Bero is set to feature three different brews, which Holland describes as “equally familiar and completely new” to entice those exploring the sober lifestyle. The product had its official debut on October 16, 2024, and has already garnered significant attention from fans and consumers alike.
Tom Holland s non-alcoholic beer inspired by his sobriety
Holland s journey toward sobriety began in early 2022 after a Dry January challenge. What started as a month of abstaining from alcohol turned into a long-term lifestyle change. The actor has been open about the positive effects of sobriety on his mental and physical health, sharing that going alcohol-free has improved his sleep, mental clarity, and overall well-being. “I was the happiest I had ever been,” Holland said in an interview, reflecting on how this shift allowed him to handle both personal and professional challenges better.
Through Bero, Holland aims to offer others a refreshing, alcohol-free alternative, tapping into a growing market of consumers who are increasingly interested in reducing or eliminating alcohol from their lives. The sober-curious movement has gained traction globally, with celebrities like Blake Lively and Bella Hadid also promoting non-alcoholic beverages as part of a broader trend toward mindful consumption.
The non-alcoholic beverage market is booming
The timing of Holland’s launch couldn’t be better, as the global market for non-alcoholic drinks is experiencing rapid growth. A 2023 study revealed that the non-alcoholic beer market is projected to reach nearly $30 billion by 2026, driven by health-conscious consumers looking for alternatives to traditional alcoholic drinks. Bero will enter a competitive space, but with Holland’s influence and personal connection to the product, the brand is poised to make a strong impact.
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Nina Cook is a writer, editor, and literary translator, born in England and raised in New Zealand. In 2015 she fell under the spell of coastal Almería, where she continues to cultivate her love for language and literature. Follow her on X: @esoledit
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